Jerald Turboff is the president of Prime Capital Corporation, a real estate company based in Houston, Texas, United States. Prime Capital Corporation provides brokerage, equity, consulting, and development assistance. As president, Jerald Turboff focuses the company's operations on the Texas market.

Jerald Turboff built Prime Capital into one of Texas's most successful commercial and real estate companies. The company has been able to meet the financial requirements due to a company with a large base of real estate clients. In achieving this, he has direct contact with clients, negotiating and directing transactions with clients and partners.

While Jerald Turboff is in charge of warehousing, asset management, and development, other advisors in Prime Capital Corporation provide clients with commercial real estate advice and help them improve their return on investment (ROI).

Aside from his work at Prime Capital Corporation, he and his family contribute to local charities, assisting people within their local community. They contribute to organizations like the Princess Margaret Hospital Foundation.